"One day I had a big art show and started thinking about what's the end of the road with this art thing," the 29-year-old says.
She and other love coaches seek to cultivate women's "feminine energy," which Caroline likens to lightheartedness and openness. And haven't we evolved beyond traditional gender roles and delineations?
In the back of my mind, I hear the voice of my mother—an affectionate southern woman who's begged me to soften up since I was a little girl mimicking my three big brothers. One evening, I meet Caroline at her midtown office.
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She then moved to San Francisco, and in 2014 she decided she would branch out and start her own company, Introverted Alpha, which helps "smart, introverted men become benevolent badasses and attract women naturally." "When I was working with [Adam], I found that linear, logical men were my very favorite to coach," she says.
"I realized most of the men in my life have been that way: my dad, my boyfriend, my ex-boyfriend, my brother, and most of my clients are all the engineering types.
"I think I made a sale or two in August, and in September I don't know if I had any sales. In October she brought in a few thousand, and November was when things started picking up. "After that, I knew what I did to get to that point and I knew I could repeat it — and I have." She credits her improvement in branding, positioning, and marketing to the book "Convert: The Simple Little Formula That Sold Million Worth of Products & Services Online" by Frank Kern, as well as to her friend Lauren Anderson of Moonshot.us, and to Sethi's course.
Now, her months range from ,000 to ,000, and the average since November has been about ,000 a month.
(As I would later learn, Caroline deflects criticism of her unwed status by claiming that she's in the trenches with her clients; she says singlehood makes her approachable and knowledgeable.) Caroline and I begin our relationship over the phone, and red flags instantly appear.
Her cutesy "honeys" speak volumes about her approach to communication.